What is Device Targeting? Device targeting is a feature that allows you to customize the user experience based on the device a visitor is using. By redirecting users to different URLs tailored to their specific devices — such as smartphones, tablets, or desktops — you can provide a more relevant and engaging experience. This is particularly important in today’s multi-device world, where users access content from various platforms, including Android, iOS, Windows, and Linux. Optimize User Experience with Device-Specific Redirects Bitsy’s device targeting feature allows you to seamlessly redirect users to different URLs based on the device they are using. This ensures that your content is tailored to their specific needs, enhancing their overall experience. Supported devices include:
  1. Android
  2. iOS
  3. Windows
  4. Linux

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Downloadable Images for Device Targeting

To help you implement device targeting effectively, we have created a series of images that visually represent different device combinations. You can easily download these images for your use.

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IMPORTANT

To download an image, right-click on it and select “Save image as…” 1. Image for Android & iOS Device Targeting
This image represents targeting for both Android and iOS devices. It’s perfect for scenarios where you want to address mobile users specifically.
Android & iOS Image 2. Image for Android, iOS, and Windows Device Targeting
This image is designed for targeting Android, iOS, and Windows devices. Use it when you need to reach a broader audience, including mobile and desktop users.
Android, iOS, & Windows Image 3. Image for Android, iOS, Windows, and Linux Device Targeting
This comprehensive image caters to users on Android, iOS, Windows, and Linux. Ideal for a wide-ranging strategy that includes multiple platforms.
Android, iOS, Windows & Linux Image Feel free to utilize these images in your device targeting strategies to enhance user engagement and drive better results.

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How to Implement Bitsy Device Targeting

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Step 1: Set Up Your Parameters

When configuring device targeting, you need to define specific parameters for each device type. The key parameters include:
  • long_url: The fallback URL that users will be redirected to if none of the device-specific conditions are met.
  • Device Targeting Flags: Boolean flags indicating if a target URL exists for specific devices:
    • has_android_targeting
    • has_ios_targeting
    • has_windows_targeting
    • has_linux_targeting
  • Device Target URLs: Specific URLs for each device type:
    • android_target_url
    • ios_target_url
    • windows_target_url
    • linux_target_url

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Step 2: Define Your Device Targeting Logic

Here’s how you can structure your targeting logic:
  1. Check if the user’s device is an Android device:
    • If true, redirect to android_target_url
  2. If the user is on an iOS device:
    • Redirect to ios_target_url
  3. For Windows devices:
    • Redirect to windows_target_url
  4. For Linux devices:
    • Redirect to linux_target_url
  5. If none of the above conditions are satisfied:
    • Redirect to long_url

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Example Device Targeting Configuration

Here’s an example of how your configuration might look in JSON format: 
{
  "long_url": "https://example.com/default",
  "has_android_targeting": true,
  "android_target_url": "https://example.com/android",
  "has_ios_targeting": true,
  "ios_target_url": "https://example.com/ios",
  "has_windows_targeting": true,
  "windows_target_url": "https://example.com/windows",
  "has_linux_targeting": true,
  "linux_target_url": "https://example.com/linux"
}

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Explanation of the Example

  • long_url: This is the fallback URL that users will be redirected to if no specific device targeting conditions are met.
  • has_android_targeting: Set to true, indicating that there is a specific target URL for Android users.
  • android_target_url: The URL users will be redirected to if they are on an Android device.
  • has_ios_targeting: Also set to true, with a defined target URL for iOS.
  • ios_target_url: The URL users will be redirected to if they are on an iOS device.
  • has_windows_targeting: Set to true, indicating a specific URL for Windows users.
  • windows_target_url: The URL users will be redirected to if they are on a Windows device.
  • has_linux_targeting: Set to true, indicating a specific URL for Linux users.
  • linux_target_url: The URL users will be redirected to if they are on a Linux device.

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Step 3: Testing Your Setup

Before going live, it’s crucial to test your setup:
  1. Use emulators or real devices to verify that users are redirected to the correct URLs based on their device type.
  2. Test the fallback URL by accessing the service from a device type that doesn’t have a specific targeting URL configured.

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Conclusion

Implementing Bitsy device targeting is a straightforward process that can significantly enhance the user experience. By setting up clear parameters and testing your configuration, you can ensure that users receive relevant content tailored to their device.

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Learn how to Implement Bitsy Device Targeting